Wiener Communications Group

Getting to Know
Valerie Wiener, M.A., M.A.


For more than four decades, Valerie Wiener has been actively involved in the communications profession. She gravitated toward her career at age 16 with a commercial radio talk show in Las Vegas. Valerie realized then that she liked sharing ideas with people. So, she pursued her communications career with such diverse experiences as: newspaper obituary writer, field reporter, and editor. . . television reporter, producer, and talk show host . . . radio account executive, multi-station administrator, and multi-station owner. In 1988, she established Wiener Communications Group, a Nevada-based consulting firm that specializes in media relations, positioning strategies, and power presentations. As Valerie succinctly describes her services, she "helps individuals and organizations master their high-visibility needs." In 1998, expanding her expertise to publishing, Valerie founded PowerMark Publishing.

Valerie incorporates writing in her career as a professional presenter, seminar leader, consultant, and internationally published author. She has been a regular contributor to The Pacesetter, the international publication for chamber of commerce executives, and ASAE’s Communication News.

Valerie has authored five multi-award-winning books.

  • Power Communications: Positioning Yourself for High Visibility (New York University Press, 1994) was chosen as a 1994 Fortune Book Club Main Selection and a 1995 Money Book Club Selection.

  • Gang Free: Friendship Choices for Today’s Youth (Fairview Press, 1995, 1996) positions Valerie nationally and internationally as an expert on youth relationships.

  • The Nesting Syndrome: Grown Children Living at Home (Fairview Press, 1997) deals with the phenomenon of grown children who return to–or postpone leaving–the family home.

  • Winning the War Against Youth Gangs: A Guide for Teens, Families, and Communities (Greenwood Publishing Group, 1999) has served juvenile justice and education professionals across the country.

  • Power Positioning: Advancing Yourself as THE Expert (PowerMark Publishing, 2000) has earned critical acclaim from several professional communications organizations.

In addition, Valerie is developing a series of seventeen handbooks for high-visibility professionals. The first four international award-winning PowerMaster HandBooks are: Advancing Yourself Through Political Positioning (2000), Advancing Yourself Through Media Relations (2000, 2005), Advancing Yourself Through Self-Promotion (2000, 2005) and Advancing Yourself Through Expert-Client Relations (2005).


Valerie spent five years in Washington, D.C. as press secretary to Nevada Congressman and United States Senator Harry Reid. She entered politics with her own successful campaign for the Nevada State Senate in 1996 and was re-elected in 2000 and 2004. Recognized as a party leader, Valerie has served as the Minority Whip since 2001.

In 1997-98, Valerie performed the duties of vice chair of the Legislative Interim Study Committee on Juvenile Justice and served as its chair through 2000. She also chaired Nevada’s Legislative Commission on School Safety and Juvenile Violence (1999-2000). In 1998, Valerie received one of the highest honors: to be selected as the only state legislator in the U.S. to participate in the “White House Conference on School Safety.”

Since 1997, Valerie has served a member of the Governor’s Commission on Aging; since 1999, she has been a member of the Nevada Legislative Commission and the Attorney General’s CyberCrimes Advisory Committee.

In 2002, the National Conference of State Legislatures sponsored Valerie’s attendance at the “Healthy Schools Summit” in Washington, D.C., where she was honored as one of 27 “Healthy Schools Heroes” in the U.S. (the only state legislator so recognized). In 2003, Valerie was named a “Healthcare Policy Hero” by southern Nevada healthcare professionals and educators. During the 2003-2004 legislative interim, she chaired the Legislative Study Committee on Obesity. In 2004, the Society of Public Health Educators named Valerie the “Legislator of the Year.”

Community Commitment

Valerie also has volunteered her communications and leadership expertise as media director for: the Governor's Small Business Council, the Congressional Awards Council, the Governor's Conference on Women, NAWBO, Leadership Las Vegas Alumni Association (LLVAA), and the Hugh O'Brian Youth Foundation. She has served as LLVAA President and was honored nationally with the 1993 Distinguished Leadership Award from the National Association for Community Leadership. Also in 1993, the Las Vegas Chamber of Commerce honored Valerie with its "Circle of Excellence" Award for her outstanding contributions. Valerie co-founded and was the first national representative for NAWBO/Southern Nevada.

Valerie has served as vice chairperson of the Nevada Commission on Postsecondary Education and as a board member of the Nevada Senior Olympics. Currently, she serves on: the Nevada Impaired Driving Advisory Council, the Better Business Bureau of Southern Nevada Board, the Public Education Foundation Board, the Center for Creative Therapeutic Arts Advisory Committee, the Civic Mission for Schools Planning Team, and the Action for Healthy Kids/Nevada State Team.


As a positioning strategist, Valerie has been recognized at many levels. For example, in 1992, she was honored as: the winner of the "Women of Achievement" Award in Media; the SBA's Nevada District Small Business Media Advocate of the Year; the National Association of Women Business Owners (NAWBO) Nevada Advocate of the Year; and Finalist for NAWBO National Advocate.

In 1991, Valerie earned the prestigious Outstanding Achievement Award for the National Federation of Press Women (NFPW) Communications Competition. Since 1990, she has received 161 top communications awards at state, national, and international levels. She also earns annual awards for her speech-writing and published materials from two international communications organizations. In 2000, Valerie received the prestigious Outstanding Woman Advocate for Education, presented by Virginia Commonwealth University and the Delta Kappa Gamma Society International. Valerie is listed in 39 national and international "who's who" publications.

One of Valerie’s proudest ongoing achievements, however, involves athletics. Since 1998, she has earned 14 gold medals in the Nevada Senior Olympics for both Fitness and Weightlifting; since 2001, she has held the state records for both events. Since 2002, she has also earned nine gold medals in Swimming and, in 2005, earned a silver medal in Walking. Valerie was named Nevada’s Distinguished Senior Athlete in 2000. With a fitness partner, Valerie “won” the Nevada 100 Fitness Challenge–an eight-week Fitness and Wellness Challenge–conducted at the Nevada Legislature during its 2005 session.

Valerie's education embraces: a Bachelor of Journalism, University of Missouri/Columbia, School of Journalism; a Master of Arts/Broadcast Journalism, University of Missouri/Columbia, School of Journalism; a Master of Arts/Literature, University of Illinois/Springfield; and three years of law school, McGeorge School of Law/Sacramento, CA.

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