Power
Communications:
Positioning Yourself
for High Visibility
(NYU Press, 1994)

Acknowledgments
Introduction

1. Communicating with Power
2. Cultivating Executive Communication Skills
3. Communicating with High-Impact Words
4. Responsibilities of a Public Person
5. The Public Person and Community Relations
6. Gaining Access to the Media
7. When the Media Come to You
8. How to Master the Interview
9. Putting Power into Public Presentations
10. Confronting a Crisis
11. Generating Your Own Public Personhood

Epilogue
Bibliography
Index

Power Communications: Positioning Yourself for High Visibility
(New York University Press, 1994)

Power Communications: Positioning Yourself for High Visibility teaches people–from corporate CEOs to civic leaders to designated spokespersons–how to enhance their positioning and maximize their success.

Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process–effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages.

Power Communications focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. This book is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals.

In its first month in print, Power Communications was selected as a Fortune Book Club Main Selection and, in its second year, it was chosen as a Money Book Club Selection.